Mononazo - Awesome don’t grow up dumb and wise shirt

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For Godoy, the Awesome don’t grow up dumb and wise shirt in other words I will buy this potential extends beyond digital design. “It’s about image making and world building,” she says. Designer Oyerinde adds: “It’s not just the finished garment. It can also tell a brand story — what we strive for in editorials. Now, we have this tool to create that aspirational element through AI.” Oyerinde’s submission includes not only a collection on models, but also images of the runway and guests, in order to paint a fuller picture of the world in which his collection exists. AI tools also increase accessibility for younger people without resources. Godoy recalls a conversation with Marjorie Hernandez, co-founder of digital fashion platform The Dematerialised, about how AI tools will support creatives from just about anywhere. “It opens up doors to even more people to create images, to create fashion,” she says. That at least some of the garments must be physically possible to produce might seem counter-intuitive. LCF’s Drinkwater is of two minds. “It’s important for the industry to see how these tools can be used to improve efficiency and to help in the design process. But, I’m more excited to see the designs that are freed from the limitations of the physical world [when] we let creativity — and computing — run wild.”To fit within the guidelines, designers had to temper their more exuberant instincts. “There was some limitation, because the creative flow of AI cannot be stopped — it knows no boundaries. So, many moments had to be controlled,” says designer Perivy.

The physical guidelines were helpful for Orbyline’s Hashemi, who comes from what might be deemed a “traditional” fashion background. Producing more expressive, extravagant pieces and reworking them to be wearable was an enjoyable process, she says. Designer Oyerinde agrees. “It helped me narrow down my process,” he says. “It’s such a powerful tool that makes you realise your imagination is just the Awesome don’t grow up dumb and wise shirt in other words I will buy this beginning. So, you can easily get carried away.” Looking forward, Maison Meta plans to continue to blend physical and digital. For season two, Foiret says, a physical runway show derived from AI-generated designs will be introduced. He would like to expand the concept to events in Paris, London and Milan. Godoy believes the blended approach of physical and digital is likely to be the key to the success of the concept. “This fashion week is so interesting to me because it is very considered. There’s a real awareness of the two worlds not always connecting [but] in the end, we all have digital identities. There’s a TPO — time, place, occasion — for both sides.”

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